An Honest Beauty Pie Review

Beauty Pie Review

Before I jump into my Beauty Pie review, I will preface this by saying that I am VERY particular about my makeup, skincare and haircare and have never been one for subscription beauty boxes or off-brand samples.

But my skepticism about Beauty Pie was put to rest after listening to an interview with the founder, Marcia Kilgore, and my favourite entrepreneur and motivational speaker, Rachel Hollis. Within minutes of the episode’s conclusion, I signed up for the top membership package and placed the largest order on skincare, haircare and makeup that I could muster.

I don’t want to spoil my Beauty Pie review, but almost all of the products have exceeded my expectations and I will never go back to buying full-priced beauty products ever again. As someone who struggles with acne, finding skin care that works for me is an [expensive] challenge. I’m so relieved that I have found a skincare regime that works me. (Read about my top 5 skincare products for acne prone skin)

And before we jump into this extensive review, I want you to know that you can get 1 MONTH FREE by using my referral code: — (This isn’t an ad, I just love Beauty Pie and think you will too, so if you do decide to try it out, please let me know what you think!)

What is Beauty Pie?

In the simplest terms, it’s a membership club that offers luxury beauty products to members at a fraction of the cost. A moisturiser that would cost you over £70 in store, can be purchased through Beauty Pie for about £12. How? Well, Beauty Pie’s products are sourced from around 20 of the world’s leading labs that manufacture everything from serums to lipsticks used by leading luxury beauty brands. Beauty Pie uses the same formulations, but without middle men, celebrity marketing and retailer mark-ups, to ensure that an average consumer has access to the best beauty products in the world.

If you’re keen to do further research, you can read more about Marcia’s background and the concept behind Beauty Pie here:

My First Beauty Pie Order

On the day I placed my first order, I was out of just about all of the skincare I owned, running dangerously low on my favourite shampoo and conditioner, and trying to figure out how to prolong the life of my favourite concealer because I couldn’t afford to replace everything all at once. The podcast had sold me on the concept, but it wasn’t until I had filled my shopping cart with everything I needed for under £100 that I was a true believer. As I said, Space NK, NARS, Kiehl’s… they have all but lost my business forever; I’m never going back.

The Shopping Cart

Below is [almost] everything I walked away with when I placed my first Beauty Pie order. Let me remind you that I spent just under £100 and would have paid well over £350 in-store.

  1. Japanfusion TM Supreme Cream (Moisturiser)
  2. Japanfusion TM Hydra Prep Lotion
  3. Triple Hyaluronic Acid & Lipopeptide Serum
  4. Super Retinol Anti-Wrinkle Eye Cream
  5. Super Healthy Skin TM Sheet Tinted Oil-Free SPF20 Moisturiser (shade: light)
  6. Super Healthy Hair TM Moisturising Shampoo
  7. Super Healthy Hair TM Moisturising Conditioner
  8. SuperBrow TM Fine Precision Pencil (shade: Baked Brown)
  9. Incrediblur TM Concealer (shade: 200)

Product Reviews

Japanfusion TM

VERDICT: Buy Again

The Japanfusion Supreme Cream is one of the highest-rated products available through Beauty Pie and *it did not disappoint*. It is sold as the final step in a ‘must-have’ three part hydration system designed to keep skin ‘plump, dewy and luminous’ and it delivers. Not only is the texture rich and luxurious, but it leaves my skin glowing and hydrated without feeling too thick or oily under my makeup.

The Hydra Prep Lotion (step 1), is designed to ‘soften, balance and hydrate’ and is unlike any other product I have used on my skin so far. It smells incredible and feels like a water tonic for your face; my skin has been lapping up. I pat into my face and neck each morning after my shower before applying Triple Hyaluronic Acid & Lipopeptide Serum to my skin.

Both of these products have become part of my standard, daily skin care routine and of my entire Beauty Pie Review, the Supreme Cream is the one product I can’t live without. LOVE.

Triple Hyaluronic Acid & Lipopeptide Serum

VERDICT: Buy again

Beauty Pie Triple Hyaluronic Acid
Beauty Pie Review: Triple Hyaluronic Acid Serum

I had to make some tough decisions when I placed my first order. The question was whether I should opt for the Japanfusion Deep-Treatment Serum (Step M2) from the moisture series above, or Triple Hyaluronic Acid & Lipopeptide Serum deemed ‘a miracle-serum for super glowy, dewy, healthy-looking skin. The truth is, both sounded amazing and had fantastic reviews, it was the hardest decision I had to make all day (LOL), and I promised myself I would order the other next month no matter what.

The Triple Hyaluronic Acid has been lovely though. I use it on my face and neck each morning before layering on the Japanfusion TM Supreme Cream and I can see the difference it makes as it sinks into my skin. It’s weightless, silky and leaves my skin glowingly beautifully.

Super Retinol Anti-Wrinkle Eye Cream

VERDICT: Buy Again

Beauty Pie Super Retinol Eye Cream
Beauty Pie Review: Super Retinol Anti-Wrinkle Eye Cream

Beauty Pie has just three options when it comes to eye creams, but since the Super Retinol Anti-Wrinkle Eye Cream has 200+ glowing reviews, I figured it was a safe bet. It’s designed to reduce the appearance of fine lines and wrinkles, while brightening and evening the appearance of your skin. Although I don’t have issues with fine lines yet, I am a believer in pre-emptive measures and, since I’m pre-disposed to dark under-eye circles, anything ‘brightening’ has extra appeal. Not to mention, I paid a members price of just £6.67, which means I saved over £50 compared to the eye cream I would normally buy.

As I said… I’m a believer. This cream feels amazing on my lids and works well under my eyeshadow primers and shadows.

Super Healthy Skin TM Sheet Tinted Oil-Free SPF20 Moisturiser


Beauty Pie Review: Sheet Tinted Oil-Free SPF20

Although my review is mixed, I would like to start by acknowledging that the sheerness of this formulation is beautiful. I love the texture and the way it absorbs into the skin, but for me, it sits a bit oily on my forehead. It also runs dark (I ordered the shade light), so I am really glad I read the reviews beforehand, as these tipped me off. If you’re unsure which shade to order, I would absolutely recommend erring on the side of caution and ordering a shade lighter than you think you need.

I haven’t used many tinted moisturisers, so my ability to compare to other top brands (Laura Mercier’s is heralded as the gold standard) is limited. I started experimenting with tinted moisturiser because foundation has started to look a bit heavy on my skin and I’m interested in more natural makeup looks these days. I’ll continue to experiment with my application of this product and will let you know how my opinion of it evolves. At £5.36 for members, it’s certainly worth buying at least once to feel and see how it sits on your skin.

Super Healthy Hair TM Moisturising Shampoo + Conditioner

VERDICT: Buy Again

I have and always will be extremely picky about the products I use in my hair. As per my Italian roots, I have a lot of it, but it’s quite fine, so it can be easily overpowered by product and appear greasy. It also tends to be on the dryer side because of how much I sweat and wash my hair (daily). Therefore, I need a shampoo and conditioner that are super hydrating, without being too heavy.

I have tried everything from Alterna Caviar to Living Proof Restore and have spared no expense in the process. The Super Healthy Hair TM Moisturising Shampoo + Conditioner are right on par with some of the top haircare products I have tried and are less than half the price. I may test out Beauty Pie’s Daily Weightless version of the Shampoo and Conditioner, next, just for comparison, but will probably never buy branded luxury haircare again.

SuperBrow TM Fine Precision Pencil (shade: Baked Brown)

VERDICT: Buy Again, try a different colour

Beauty Pie Review: SuperBrow TM Fine Precision Pencil

There are a few makeup brands and products I have used for years because nothing in the market seems to beat them. The Anastasia Beverly Hills Brow Pencil is one such product. It comes in a range of different colours, is easy to apply and looks natural on, plus it lasts all day — even through a workout without smudging or sliding off your face.

Needless to say, I was hesitant to try the Beauty Pie equivalent because my standards are so high that I wasn’t sure I would be able to give it a fair review. HOWEVER, having used this pencil for over two weeks now, I feel I can confidently say that the product application and longevity is on par with that of Anastasia Beverly Hills. One caveat: I ordered ‘warm brown’, the second darkest colour, and it’s absolutely too light for my brows, which seems crazy given that my hair isn’t *that* dark. I’ll be re-ordering it in the darkest colour (Hot Coffee) once it’s time to replace it, but I would say that they definitely need to expand their colour offering.

Incrediblur TM Concealer (shade: 200)


This concealer is great for people who are looking for light coverage in a concealer. That’s not me. I have really dark under eye circles and I rely on full coverage, but blendable concealers to cover them up. NARS Radiant Creamy Concealer in ‘Custard’ has been my go-to for basically my entire life, but I’m also in a phase of wanting to let more of my skin show through, so I thought I’d give this one a try.

The Incrediblur TM concealer comes in stick form, which I’m not crazy about purely because the concealer sticks I have used in the past tend not to last very long and just never seem to have the best coverage. I acknowledge that I may have some, perhaps, unfair prejudices against them, but it’s just how I feel! And, again, as someone who relies on a pretty full coverage concealer, this may just be a bridge too far. That said, I do think it’s a really nice formula that blends out seamlessly with just a finger tip, so I have no doubt some people will absolutely love what this concealer has to offer. It’s just not my cup of tea.

*Disclaimer* I reused it this morning and I actually like it better than I thought I did. I still don’t think it’s as quite as full coverage as I would like, but I would definitely re-order it and use in the summer time when my skin is a bitter more tanned and there is less contrast between my face and dark under eye circles.

Beauty Pie Believer

I mean… The headline kind of speaks for itself doesn’t it?

Even the Incrediblur Concealer is a product I would order again and recommend to people who have less demanding coverage needs than myself. The value and quality are simply unparalleled and you don’t have a to be a beauty expert to know it. In fact, that’s one of the things I appreciate most about these products — you don’t need to be an MUA or skincare expert to use them well. Plus, the website and packaging come with very clear directions for use AND ever Beauty Pie review online appears to be thorough and accurate.

I’m sold. In just a few days, I will be able to place my next order and I already have a long list ready to go!





If this Beauty Pie review has been helpful or if you’d like me to continue to write makeup/skincare reviews, please let me know! If you struggle with adult acne, I highly recommend these 5 products.

Don’t forget, you can get 1 MONTH FREE at Beauty Pie by using my referral code:

If you place an order, let me know what you decide to get and how you enjoy the products!



1 Comment

  1. November 26, 2021 / 8:31 am

    I have been wondering about this for such a long time, but I think I will have to try it out for a couple of.I am currently using Leafinty skincare,they are affordable and great quality.Thank you for finally providing a clear explanation because now I know I definitely want to try Beauty Pie!

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